Social profiling & recommendation engine

Profiling and Recommendation perform two vital functions on any result driven site. The first is to learn about the types of users that are arriving at the site and what their habits are. The second is to act on this information to achieve the websites goals. Those goals could be to ensure a speedy ecommerce checkout, have the user signup to a contact database, simply to introduce the user to a particular product/service offering, solicite a telephone call or any other stated business objective.

 

 

How can you know what recommendation to make to a user?

By collecting the navigation, shopping and/or search habits of users on your site you can begin to build a profile of the different social and community groups that these people naturally interact with. Guidyu does this automatically, building social and community groups around users' real actions on your site as part of the profiling activities. The user is place in one or more of these groups and the recommendation engine will weigh among the various recommendation objects that it possesses to recommend something to the user. A recommendation object can be anything that the recommendation engine has learned that might help the user arrive at a conversion goal on the site.

Our CEM engine leverages state-of-the art predictive algorithms by continuously selecting the most appropriate recommendation strategy in real time. Give your site the power to realize the results you expect with no user intervention!